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And just like that, it’s time to usher in the next era of holistic living. Our 2024 wellness trends predictions are here. Eager to step into a healthier, happier you? Your roadmap is ready. As the new year approaches, it brings a wave of fresh ideas and groundbreaking insights. We may not have a crystal ball, but we do predict a truly nourished 2024. We’ll be moving with purpose, indulging in longevity-focused beauty rituals, and integrating the power of AI. Without further ado, join us in redefining the very essence of self-care. Welcome to your year of vitality.

Featured image by Riley Blanks Reed.

Beauty Wellness Trends of 2024

Say sayonara short-term beauty solutions. In 2024, the cosmetic market is expected to shift toward a holistic approach—one that will re-signify the very notion of beauty. Invasive and expensive treatments are taking a backseat. Embracing our aging skin is where it’s at. Rather than fight the lines, we’re celebrating them. In response, the beauty industry is listening. They’re dropping harsh anti-aging treatments in favor of utilizing the body’s natural regenerative systems.

Skin Longevity

Longevity is the name of the game in 2024. Thanks to longevity research, many of us are starting to re-think the span of our lives. In fact, the global longevity market is projected to reach $183 billion by 2028! With the right daily habits, we can live longer, feel better, and look younger. Rather than an immediate fix, we want long-term resources. This year, we’ll be buying products that utilize revolutionary science, regenerative medicine, and biotechnology. Inspiring and innovative ingredients are at our fingertips.

Minimal Makeup with a Splash of Color

We’ll continue to favor minimal makeup in 2024, but vibrant splashes aren’t disappearing. A single pop of color is all you need to make a statement (a dash of color on the eyes or lips). Experts predict we’ll be topping off our barely-there foundation with vibrant eyeliner or a swipe of lipstick.

Healthy Food Trends of 2024

Global peppers, buckwheat, and cottage cheese are among the food trends expected to stock the shelves in 2024. Oh, and plenty of plants.

Putting the Plant Back in Plant-Based

We’re putting the veggie back in veggie burgers. In turn, ingredient lists are shrinking (hooray!). In place of complex meat alternatives, walnuts, tempeh, and legumes are here to stay. This includes fancy faux fish, like trumpet mushrooms for scallops. Even plant-based milk alternatives are simplifying. As a whole, an interest in veganism will continue to prosper.

Spicy Sauces and Chili Oils

The trend for global peppers is only getting hotter. You’ll spot more fresh, whole, ground, and pickled peppers at the store. Plus, a new wave of sauces and chili oils are popping up in condiment aisles. Even tajín is expanding to spice up your grocery store sushi, desserts, and more.

Protein

It’s official: gym rats are no longer the only ones prioritizing their protein intake. And with it comes an eating pattern that promotes more not less—more energy, more strength, and more body confidence. On that note, dairy is also re-earning its seat at the table. From butter boards to cottage cheese bowls, we foresee more sustainably-sourced, high-fat dairy options fighting for fridge space.

All About Buckwheat

You probably know it in the form of soba noodles. But buckwheat is a versatile seed with fabulous nutrition stats. Containing protein, carbs and fiber, this gluten-free ingredient will penetrate your favorite food products (like crackers and granola) in 2024.

Treat Yourself

We can thank TikTok for “Little Treat Culture”—a trend we’re fully on board for. With that green light, consider 2024 the year you indulge in little luxuries. Think: an impulse macaron, an enticing adaptogenic beverage, or a weekday morning croissant. Brands are getting in on the trend, too. We’ll see individual serving packages that add joy without breaking the bank.

Well-Rounded Nourishment

Ultimately, we’re shifting away from specific and rigorous diets (like keto) in 2024. Instead, we’ll move toward more well-rounded ones, like eating for blood sugar balance and the Mediterranean diet. After decades of restricting, limiting, and narrowing our food intake, we’re focusing on fueling ourselves for stronger bodies—not depriving ourselves for the sake of smaller ones.

Women’s Health Trends of 2024

If there’s one industry that’s making moves in 2024, it’s women’s health. From next-gen postpartum care to biohacking for females, we’re in for a (much-deserved) treat.

Products for Periods Through Postpartum

Across social media, we’ve seen hormone health take center stage. Think: fertility supps, seed cycling energy bites, and ovulation wearables. As such, food innovators are taking note. You can now shop for innovative prenatal snacks and PCOS-focused protein bars. Energizing menopause bars are available, too. In 2024, expect to see a growing emphasis on postpartum care, including better support in the transition to parenthood.

Biohacking

Biohacking is no longer just for bros. Women are asserting their authority in all things health research and optimization. Think: low-lift, everyday habits that enhance an existing well-being routine. Cold plunging, saunas, and building strength are blurring gender norms. Here’s a mini course on biohacking (specifically for women), if you’re curious to tap in.

Creatine Supplements

Similarly, creatine supplements are no longer marketed toward men. Come 2024, more and more women will be taking creatine to boost their athletic performance, support brain health, and promote youthful skin.

Limiting Noise-Induced Hearing Loss

Yes, ear health is a top priority in 2024. And good news! A slew of sleek wearables, medical innovations, and urban design changes are here to help us out. Expect to see more emphasis on ear health and hearing loss prevention, across the board.

Smart Gear

Inevitably, wearable devices are only getting smarter. In fact, they’re transforming the traditional patient-physician relationship. Smart gear will include everything from tampons to socks, and you’ll be able to share this data directly with their doctor—if you choose. A great example of this? Attune App. With a 60-second face scan (on your phone), it provides daily biomarkers. In 2024, minimizing chronic, avoidable health conditions is getting easier.

Exercise Trends of 2024

We’ve long known that exercise is fundamental. It strengthens our hearts, builds muscle, and improves our mental health. But it’s also a nourishing way to forge relationships. In 2024, who you move with will be more important than how you move. You read that right. Workout culture is getting an upgrade.

Fitness Clubs > Social Clubs

In 2024 and beyond, we’ll see an upsurge in community-based fitness groups. Organizations will come together to encourage people to reap the benefits of movement, together. Whether your passion is hiking or pickleball, more fitness clubs (with social events) are emerging. In other words, gym owners will start prioritizing workout studios with a deep focus on community and connection.

Functional Fitness

Living to 100 is no longer a lofty goal. We just need to make sure our bodies can keep up. Enter: functional strength and mobility. As such, more people are lifting heavier weights, improving their range of motion, and fostering joint health. We’re embracing more walking, too. Rest is still key, but a sedentary lifestyle isn’t a vibe in 2024.

AI Coaches

In 2024, AI coaches are poised to lead an alternative era of fitness training. These AI-driven coaches will leverage real-time data analysis and personalized recommendations—a level of guidance that’s never been available before. These coaches will be able to identify trends, pinpoint weaknesses, and make continuous adjustments to your fitness levels. Whoa.

Post-Workout Recovery

In 2024, expect a significant expansion in the focus on post-workout recovery. This is great news, as recovery plays a crucial role in achieving optimal fitness results, reducing the risk of injury, and enhancing overall well-being. Look out for new ways to maximize your post-workout sweat, like bathing, ice baths, saunas, and thermotherapy.

Mental Wellness Trends of 2024

Thankfully, the past several years have seen an uptick in interest across all areas of wellness—our mental health, included. In 2024, expect to see the trend continue, with more resources and opportunities for people to feel well.

Group Therapy

Non-virtual spaces where women can gather and reflect? You betcha. Women’s healing circles are gaining popularity. In 2024—and beyond—this coveted method of wellness will offer participants a safe group space to connect, share, and empower each other. In many ways, the concept of women-only spaces is dear to second-wave feminism. But it’s now coming back in the form of group therapy. Many are available across the globe, including specific retreats for women to discuss certain topics while surrounded by nature.

Wellness Retreats

Speaking of retreats, Ideal magazine foresees 2024 as the year of wellness vacations. For those consumed by the frenzy of modern life (ahem, most of us), we’ll be looking for ways to hit the brakes this year. At the tippy top of the list? Sleep retreats. Given that sleep disorders impact 50-70 million Americans, this is no surprise. There will be an increasing interest toward more natural settings for these sleep retreats, like forests or remote seaside villages. And they’ll offer a series of services— ranging from cognitive treatments to relaxation techniques.

Social Media Detoxing

We live in an age of round-the-clock connectivity. But with mental well-being at the forefront, let’s vow to leave constant notifications in 2023. Come 2024, allow the rise of mindful tech to surface. Look out for coffee shops, wellness spaces, and even work places that offer tech-free zones. In that vein, we foresee more apps that encourage digital breaks. We’ve already started advocating for scheduled periods of device disconnection. This is your gentle nudge to join the party! Digital overload is officially a thing of the past.

Welcome 2024 With Curiosity

To bring this full circle: the forecast for 2024 looks bright, inspiring, and most importantly—transformational. Hopefully (like us) you’re ready to turn your calendar over with curiosity and calm. And remember, these predicted habits, rituals, and foods are simply an invitation. It’s up to you to lean into what feels exciting. Have fun! Make play a part of your plan. Ultimately, if you want a more mindful living experience, consider forging a new path in 2024. Cheers to a vibrant, beautiful future.

Trends are a reflection of our time, but they can also signal a fresh start—especially when it comes to the beauty industry. In honor of a welcome New Year ahead, we tapped a stable of beauty world heavy-hitters to help us sift through fleeting fads and pinpoint their best bets for 2024 beauty trend predictions.

While compiling the following beauty trends, we noticed that most fell into the skincare realm (a reaction to a consumer shift toward serums and moisturizers over makeup), and often speak to the sophistication of today’s buyer. The market may feel saturated, but skincare lovers are more educated than ever. They’re seeking out what actually works for them and are understanding the science as to why.

It’s an exciting, innovative time in the beauty world. The following 2024 beauty trend predictions feel like a hopeful response to that fact.

Featured image from our interview with Mary Ralph.

Quiet Luxury, The Beauty Edition

“The rise of ‘quiet luxury’ we saw come to the forefront of consumer consciousness in early fall ’23 is here to stay. A term initially coined for fashion—timeless, understated pieces that look expensive due to their high-quality materials—will influence the beauty industry as consumers seek effective, high-quality products that are both sophisticated and simple. (This doesn’t mean a steep price tag!)” — Monique Meneses, a 15-year former beauty brand consultant and founder of IOTA

Functional Fragrances

“In 2024 I’m pretty sure we’ll continue to see the rise of the functional fragrance movement as the next big perfume trend—where fragrance isn’t just about smelling good but is scientifically designed to be a powerful catalyst for mental well-being. I think we’ll see more scents that help with stress reduction and mood enhancement, ushering in a new era where fragrance not only awakens the senses but also contributes to a balanced mind and body.” — Rosie Johnston, Founder/CEO of By/Rosie Jane. 

Regenerative Aesthetics

“People are looking for a much more “natural” look now, particularly the younger generation. They are less interested in that “high cheek contour” and “extra full” lips—prejuvenation is much more popular. The trend is moving to less filters and less makeup, with more focus on skincare and anti-aging.” — SkinSpirit Physician’s Assistant Kristin Polega

Polega does recommend dermal fillers for that rejuvenated look, but not just any kind.

“I love Sculptra Aesthetic because we remove the “shock factor” that some people feel with filler. It provides a gradual build-up over time, so the results are subtle yet impressive when comparing photos.”

Scalp Care is Here to Stay

“Throughout 2023 we saw a comparison drawn between scalp care and skincare. As many companies move into the space and capitalize on the trend, our job as stylists is to further learn and educate clients about what we think are the most effective solutions available.” — Jay Small, Celebrity Hairstylist and Co-Founder of Arey

Regardless of hair texture, density, or style preference, Small recommends two things when treating the scalp at home.

• Ditch the added fragrance in scalp serums. “Scent is more for the experience and less about the health of your scalp,” Small explains. “I would also look for a water-based formula that is free of oil—preferably one that is backed by research and science.”
• Look for gentle products. “Scalp scrub doesn’t have to literally scrub your scalp!” Small adds. “The most common causes of buildup on the scalp are oil and dead skin cells. Using a product that is less abrasive and contains ingredients that target that build up is key.”

The Skincare-ification of Nails

“2023 was a big, bling-filled nail year where studded talons and metallics prevailed, but I predict that 2024 nail trends will be dialed down with more of an emphasis on flaunting the underlying healthy nail, à la the no-makeup-makeup looks that have prevailed.” — Dr. Dana Stern, Board-Certified Dermatologist and Founder of Dr. Dana 

For reference, Dr. Stern nods to fashion: “Helmut Lang’s spring/summer show models wore sans-serif typeface nails, which have a minimalist tattoo-like vibe. Jin Soon created a similarly chic, understated yet edgy look for Jason Wu’s show where black dots and lines were used over a clear base, again flaunting the underlying healthy, well-cared-for nail. Also, Holly Falcone created a clean, but playful and somewhat fanciful look for Sandy Liang’s 2024 runway show where nails were painted with an almost translucent pearly base and accented with satin bows and delicate gems, again flaunting the underlying clean, healthy nail.”

The Rise of the Trichologist

“A trichologist is a professional that studies the hair and scalp. Often we don’t know who to turn to for matters of scalp health—is it our dermatologist or our hairstylist? A trichologist bridges the gap between both, helping to diagnose and advise on everything from dandruff, hair loss, damaged hair strands, and overexposure to chemicals or styling. More and more I am speaking with hairstylists that are getting certified in trichology.” Jay Small, Celebrity Hairstylist and Co-Founder of Arey

Less Sameness on the Shelves

“Given the oversaturation in the market and overflowing shelves, as well as economic pressures across the board, I believe customers will invest in brands that are truly innovating with a clear point of difference that goes beyond trendy marketing. The last few years have seen a lot of ‘sameness’ on the shelves and I think we’ll start to see that fizzle in the spirit of focus and customer-led innovation.” — Stephanie DiPisa, CEO + Founder of Solara Suncare

Wellness 2.0

“The mind-skin-gut connection will inspire more brands to highlight how comprehensive well-being and physical appearance are interconnected as the lines between wellness and beauty become even more blurred.” — Monique Meneses, a 15-year former beauty brand consultant and founder of IOTA

Science-Backed Ingredients

“I think consumers will be moving past some of the latest social media-driven ingredients or marketing trends in a return to craving more science-backed, high-performing ingredients. Brands that take that seriously and remain transparent and focused in their expertise will continue to thrive.” — Stephanie DiPisa, CEO + Founder of Solara Suncare

Trends are a reflection of our time, but they can also signal a fresh start—especially when it comes to the beauty industry. In honor of a welcome New Year ahead, we tapped a stable of beauty world heavy-hitters to help us sift through fleeting fads and pinpoint their best bets for 2024 beauty trend predictions.

While compiling the following beauty trends, we noticed that most fell into the skincare realm (a reaction to a consumer shift toward serums and moisturizers over makeup), and often speak to the sophistication of today’s buyer. The market may feel saturated, but skincare lovers are more educated than ever. They’re seeking out what actually works for them and are understanding the science as to why.

It’s an exciting, innovative time in the beauty world. The following 2024 beauty trend predictions feel like a hopeful response to that fact.

Featured image from our interview with Mary Ralph.

Quiet Luxury, The Beauty Edition

“The rise of ‘quiet luxury’ we saw come to the forefront of consumer consciousness in early fall ’23 is here to stay. A term initially coined for fashion—timeless, understated pieces that look expensive due to their high-quality materials—will influence the beauty industry as consumers seek effective, high-quality products that are both sophisticated and simple. (This doesn’t mean a steep price tag!)” — Monique Meneses, a 15-year former beauty brand consultant and founder of IOTA

Functional Fragrances

“In 2024 I’m pretty sure we’ll continue to see the rise of the functional fragrance movement as the next big perfume trend—where fragrance isn’t just about smelling good but is scientifically designed to be a powerful catalyst for mental well-being. I think we’ll see more scents that help with stress reduction and mood enhancement, ushering in a new era where fragrance not only awakens the senses but also contributes to a balanced mind and body.” — Rosie Johnston, Founder/CEO of By/Rosie Jane. 

Regenerative Aesthetics

“People are looking for a much more “natural” look now, particularly the younger generation. They are less interested in that “high cheek contour” and “extra full” lips—prejuvenation is much more popular. The trend is moving to less filters and less makeup, with more focus on skincare and anti-aging.” — SkinSpirit Physician’s Assistant Kristin Polega

Polega does recommend dermal fillers for that rejuvenated look, but not just any kind.

“I love Sculptra Aesthetic because we remove the “shock factor” that some people feel with filler. It provides a gradual build-up over time, so the results are subtle yet impressive when comparing photos.”

Scalp Care is Here to Stay

“Throughout 2023 we saw a comparison drawn between scalp care and skincare. As many companies move into the space and capitalize on the trend, our job as stylists is to further learn and educate clients about what we think are the most effective solutions available.” — Jay Small, Celebrity Hairstylist and Co-Founder of Arey

Regardless of hair texture, density, or style preference, Small recommends two things when treating the scalp at home.

• Ditch the added fragrance in scalp serums. “Scent is more for the experience and less about the health of your scalp,” Small explains. “I would also look for a water-based formula that is free of oil—preferably one that is backed by research and science.”
• Look for gentle products. “Scalp scrub doesn’t have to literally scrub your scalp!” Small adds. “The most common causes of buildup on the scalp are oil and dead skin cells. Using a product that is less abrasive and contains ingredients that target that build up is key.”

The Skincare-ification of Nails

“2023 was a big, bling-filled nail year where studded talons and metallics prevailed, but I predict that 2024 nail trends will be dialed down with more of an emphasis on flaunting the underlying healthy nail, à la the no-makeup-makeup looks that have prevailed.” — Dr. Dana Stern, Board-Certified Dermatologist and Founder of Dr. Dana 

For reference, Dr. Stern nods to fashion: “Helmut Lang’s spring/summer show models wore sans-serif typeface nails, which have a minimalist tattoo-like vibe. Jin Soon created a similarly chic, understated yet edgy look for Jason Wu’s show where black dots and lines were used over a clear base, again flaunting the underlying healthy, well-cared-for nail. Also, Holly Falcone created a clean, but playful and somewhat fanciful look for Sandy Liang’s 2024 runway show where nails were painted with an almost translucent pearly base and accented with satin bows and delicate gems, again flaunting the underlying clean, healthy nail.”

The Rise of the Trichologist

“A trichologist is a professional that studies the hair and scalp. Often we don’t know who to turn to for matters of scalp health—is it our dermatologist or our hairstylist? A trichologist bridges the gap between both, helping to diagnose and advise on everything from dandruff, hair loss, damaged hair strands, and overexposure to chemicals or styling. More and more I am speaking with hairstylists that are getting certified in trichology.” Jay Small, Celebrity Hairstylist and Co-Founder of Arey

Less Sameness on the Shelves

“Given the oversaturation in the market and overflowing shelves, as well as economic pressures across the board, I believe customers will invest in brands that are truly innovating with a clear point of difference that goes beyond trendy marketing. The last few years have seen a lot of ‘sameness’ on the shelves and I think we’ll start to see that fizzle in the spirit of focus and customer-led innovation.” — Stephanie DiPisa, CEO + Founder of Solara Suncare

Wellness 2.0

“The mind-skin-gut connection will inspire more brands to highlight how comprehensive well-being and physical appearance are interconnected as the lines between wellness and beauty become even more blurred.” — Monique Meneses, a 15-year former beauty brand consultant and founder of IOTA

Science-Backed Ingredients

“I think consumers will be moving past some of the latest social media-driven ingredients or marketing trends in a return to craving more science-backed, high-performing ingredients. Brands that take that seriously and remain transparent and focused in their expertise will continue to thrive.” — Stephanie DiPisa, CEO + Founder of Solara Suncare

So much in our world is driven by the constant ebb and flow of trends. They simultaneously shape and respond to the culture—our wants, needs, and collective values. The 2024 wellness trends experts say will be huge in the year to come are exactly that: both a product and driver of what’s important. And of course, alongside rapidly-advancing technology and the shifts of social media, the wellness habits and tools we use to support our bodies and minds look vastly different year to year.

What are experts anticipating in 2024? Themes of personalized wellness, at-home workouts tailored to your health goals, and romanticizing everything shone through. From our conversations with wellness founders, fitness trainers, nutritionists and more, it’s clear that 2024’s wellness trends give us all something to look forward to.

Featured image from our interview with Mary Ralph Bradley.

The Experts

2024 Wellness Trends to Embrace in the New Year

The trends our experts identified are grounded in the larger, shifting embrace of wellness that acknowledges and supports our individual needs. “When it comes to wellness trends,” says Shrankhla Holecek, an Ayurvedic experts and the founder and CEO of UMA Oils, “Ayurveda underscores that it is crucial to acknowledge our individuality […] and honor your intuition. Accordingly, cold plunges may not work for everyone, nor raw foods or extreme cardio sessions.”

With your unique wellness journey in mind, discover the 2024 wellness trends the next year has in store. Plus, our experts share the trends they’re happy to leave behind. Any guesses?

Romanticizing the Simple Things in Life

“This trend has been huge in 2023, by content creators bringing life and energy back to the simple things of the world. From making something simple like cooking dinner, to romanticizing it with candles, music, and a cute apron. I love the enthusiasm of people feeling like they don’t need to fly to Paris in order to feel love for life, they can do it by romanticizing the simple things we do every day.” — Sami Clarke, co-founder of FORM

Less Caffeine, More Greens

“I am currently a slowly recovering caffeine addict. About 6 months ago, I hit a daily habit of drinking 3 coffees and one energy drink a day. This led to extremely interrupted sleep and a dependency on caffeine that definitely wouldn’t be functional for the rest of my life. I’ve recently hopped on the powdered greens train. My energy levels are now more sustained and I’ve found myself less reliant on caffeine.” — Cassie Campbell, [solidcore] Head Coach and pvolve Trainer

Health & Wellness Personalization

“We are seeing even more of our guests at Pressed Juicery and society in general really utilizing technology like connected fitness (i.e. MyFitnessPal), personalization questionnaires, and really great algorithms (i.e. Tiktok) to hypercustomize their own health and wellness autonomy.  I love this because the wellness baseline is increasing in a way that is more specific to someone’s needs.” — Andrei Najjar, SVP of Brand at Pressed Juicery 

(Select) Supplements

“Despite our best intentions and wellness-focused efforts, a majority of us live pretty stressed lives and juggle multiple priorities. I am a fan of certain Ayurvedic herbs such as ashwagandha, brahmi, or turmeric to extend our bodies’ stress-fighting and cognitive capabilities, and to help us find better mental/emotional balance.” — Shrankhla Holecek, UMA Oils founder and CEO, Ayurvedic Expert

Traditional Chinese Medicine (TCM)

“I’ve noticed a real move toward embracing natural, herbal fixes in wellness routines these days. More people are after gentle, holistic options, and Traditional Chinese Medicine (TCM) is really having a moment because of that. TCM has been practiced for 3,000 years, and its herbal remedies restore the body’s balance and addresses health from a holistic, foundational level.” — Stephanie Tan, founder of NOOCI

At-Home Workouts 

“This trend of short, effective, at-home workouts has still proven so worth it since 2021. People have been able to get more comfortable with working out, have saved money and time versus buying a gym membership, and are hitting their goals from home.” — Sami Clarke, co-founder of FORM

Self-Care

“Optimized wellness has become baseline for all of our guests and we are continuing to offer solutions and systems to help them on their wellness journeys. We’re calling 2024 ‘The Year of Self-Care’ and are excited for what we have in store through product, partnerships, and education to deliver on this promise.” — Andrei Najjar, SVP of Brand at Pressed Juicery 

Holistic Wellness Programs

“2023 raised our expectations of what a good wellness program looks like. We now crave programs that will not only help us to look good but will also improve our overall strength and the long-term health and sustainability of our bodies. This trend is not going away anytime soon but it does need to be qualified. I hope 2024 will do this.” — Dylan Davies, co-founder of LIFT Society, and Certified Nutritionist

Gut Health

“Maintaining a healthy gut is so important because it affects every organ in our body! Our immune system, mental health, digestion, and mood are all closely linked to gut health—so prioritizing care for your gut microbiome should be at the top of your list.” — Stephanie Tan, founder of NOOCI

Mind-Body Connection 

“The power of mind-body connection is a trend we are tapping into and will continue to lean into in 2024, seeing that being self-aware and emotionally mature is a superpower in this world. It is understanding how your thoughts, feelings, beliefs, and attitudes can positively or negatively affect your biological functioning, and how the physical state of your body can impact your mental health.” — Sami Clarke, co-founder of FORM

High Intensity, Low Impact Workouts

“My body feels both the strongest and most strain-free when I train with low impact. I’m a tall girl at 5’11” and have always had sensitivity to my joints in general, but my knees specifically. It’s been tough to find a workout that leaves my joints feeling unbothered. I now personally swear by a rotation of [solidcore] and pvolve.” — Cassie Campbell, [solidcore] Head Coach and pvolve Trainer

Facial Acupuncture

“I love anything that is natural. Facial acupuncture helps stimulate collagen production and enhances skin elasticity—plus, it’s a non-invasive way to rejuvenate your skin, without the harsh chemicals. Finding a good, experienced acupuncturist is crucial!”  — Stephanie Tan, founder of NOOCI

Trends to Ditch

Alongside the 2024 wellness trends to look forward to, there are some trends from this past year that our experts are ready to leave behind. What did they decide to put in the past? Read on.

Bed Rotting

“While Ayurveda would embrace what might be the overarching intention behind the trend of ‘bed rotting,’ (i.e., relaxing or dissipating fatigue levels), idling in bed in bed for long periods of time is actually likely to increase kapha (which is heavy, thick, slow) energy and ironically, leads to more fatigue and depressive feelings that you’re likely looking to fight. So, avoid spending long hours in bed under the guise of relaxation, as it can actually increase feelings of fatigue and melancholy, contrary to the desired effect. Combining sedentary activities like eating or watching TV in bed further exacerbates this kapha lethargy. Instead, Ayurveda suggests a balanced approach with mindful activities such as nature walks, breathing meditation, and engaging reads, alongside digital detox and rejuvenating sleep to combat fatigue or burnout.” — Shrankhla Holecek, UMA Oils founder and CEO, Ayurvedic Expert

Melatonin

“People rely too much on melatonin. Instead, we must shift gears and focus on an overall better sleep routine. Think: meditating, ditching caffeine early, leaving your phone out of the bedroom, and sticking to a regular sleep schedule. That’s the real secret sauce for solid shut-eye!” — Stephanie Tan, founder of NOOCI

One-Size-Fits-All Fitness

“2023 was an empowering year for the fitness industry in many ways as it taught us to want more out of our wellness programs. Unfortunately, there is still too much of an emphasis on group think. A good wellness program is not necessarily going to make you look like the latest aesthetic trend but will help you become the best version of your body type. We need to own this more in 2024.” — Dylan Davies, co-founder of LIFT Society, and Certified Nutritionist

Complexity

“I think a lot of people have discovered that if it’s too hard to understand, it’s probably a marketing gimmick. We find ourselves returning to simplicity in our ingredients, recipes, visuals, and partners.  For us, if you can’t understand it in 3 seconds, it’s probably too complex. Our success with Simple Cleanse is an example. Whereas most cleanses are hyper-complicated, we introduced a product this year that is a full cleanse in a bottle that tastes great and performs.” — Andrei Najjar, SVP of Brand at Pressed Juicery 

Health Tracking

“I have a love-hate relationship with it. Tracking health metrics is fantastic for understanding your body, but doing it daily can amplify stress and extend screen time. Sometimes, it’s refreshing to ditch the metrics and just vibe with our body’s natural flow and rhythms.” — Stephanie Tan, founder of NOOCI

Quick Results

“2023 may have taught us a lot about what we want out of a good wellness program but it didn’t teach us the patience we will need to get there. In 2024, we need to let go of quick fixes to long-term problems and embrace a complete lifestyle change and think about a long-term approach to fitness.” — Dylan Davies, co-founder of LIFT Society, and Certified Nutritionist

I’m writing to you during the middle of fall (in the northeast, of all places), and there’s one thing on my mind. It’s not what I’m buying my family for Christmas, nor does it involve the sweaters I’ll be stocking in my closet this season. Sure, all of those things live rent-free in my head, but I’m proud to say that I’m more prepped for the summer than I’ve been in years passed. Believe it or not, I’m talking about outdoor entertaining design. And with the temps being in the 40’s in New England, I’m sure you think I’m being a little overzealous. But no, I’m simply ahead of the game.

Let me explain. When I learned that Camille would be lending her expertise to the Living by Design Virtual Showhouse, I knew I needed to steal her tips and approach—asap. The Embello team invited Camille to join a roster of top-tier designers (Bobby Berk and Brigette Romanek, among them) to create a virtual, shoppable experience that highlights innovative, inspiring design.

To dive in even further, I spoke with Ana Maria Bernal, an Austin-based design consultant for Summer Classics, the brand behind the stunning outdoor furniture that Camille chose for the Showhouse. Today, she’s sharing her game-changing approach to outdoor entertaining design. Because as we all know: you can never be too prepared for warm-weather gatherings.

Any furniture used for an outdoor dining area will have to withstand the elements. What are the best materials with consideration to both functionality and aesthetics?

All materials offered as options in our Summer Classics line are suitable for outdoor. These are a few questions that can determine what is best for our clients:

• Is your outdoor area covered, screened in, or open?
• What is your style preference?
• What is the color scheme of the architectural components, such as paint and flooring, countertops, cabinetry, etc?

For a seamless alfresco dining experience, the furniture should blend cohesively with the surrounding nature. How can buyers get inspired by their environment and select pieces that pair well?

Second to good food and great drink, comfortable furniture is everything when enjoying a wonderful al fresco dinner. When working with families, I like to have them test the furniture to make sure it’s comfortable. If they have a great view of a patio, pool, lake, or golf course, I like to make sure the furniture enhances those features rather than blocking them.

In terms of placement and creating the greatest sense of flow from the home into the outdoors, how should the dining area be positioned?

Space planning is as critical to a space as the furniture you implement. Most outdoor areas tend to mix dining with seating, and many have architectural components that determine the layout.

A good space is easy to navigate, safe if you are carrying trays or other objects, allows for both activities to occur comfortably, and honors the natural surroundings.

How do you approach designating between the dining area and the entertaining areas of the outdoor space?

There are several basic measurements that are good to keep in mind, like giving a 3-foot distance between a dining table and a wall or other objects for easy accessibility. The following questions can be helpful to consider when designing the space:

• If you are watching TV, how far and how high is the seating from the TV?
• Do you need or have end tables, side tables, or a fire pit, that needs extra space?  These considerations will affect size or degree of inclination of your furniture pieces.
• Is the lighting reflecting on the TV screen?

The pieces from the Summer Classics collection exude a mid-century modern, California-cool vibe. How can homeowners with more eclectic tastes still incorporate these furnishings into their outdoor dining space?

Although our line is often shown or perceived as cool California, it is actually one of the most versatile outdoor lines I have ever known. From our traditional Provance cast iron pieces to our Majorca neoclassical swivel rockers to our Rustic weave sectionals to our clean line, minimalist Seashore Endura chaises. There is enough variety in style and finishes to create one of a kind spaces for all.

Thank you to our incredible sponsor of this article— Summer Classics, And, to YouSee, for transforming my idea into this stunning 3D visualization.

By now, it’s a truth many women know well: Sex has not only the potential to be wildly pleasurable, but supportive of our well-being, too. But what about the effects of not having sex? That, we know less about—and is exactly why we’re diving deep into that question today.

For all the fantastic stories about how regularly engaging in sex can cut cortisol levels, improve sleep, decrease pain, and improve immunity, I’m occasionally left wondering about the effects of a break in regularity—aka a dreaded “dry spell.” So it was refreshing to stumble on this Well+Good article tackling just that: “This Is What Happens to Your Body When You Stop Having Sex.”

Understanding the Effects of Not Having Sex

As a woman whose entire pre-college education was at Catholic schools, any and all sex-positive literature, podcasts, and beyond have been a beacon to me in my adult life. There was so much I appreciated about the Catholic school environment, but shedding the veil of shame around certain acts, particularly sexual ones, has been a valuable personal process, one aided by the idea that sexual health is about more than avoiding diseases and unplanned pregnancies. It’s also recognizing that sex should be an important and beneficial part of life.

Read on for some of the most notable discoveries, as well as insights from our team’s resident health and wellness expert, certified nurse midwife Lauren Zielinski (MSN, CNM), for those looking to break a dry spell.

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Blood Pressure and Stress Levels May Increase

In this case, what goes down eventually must come up—especially if you’re not getting the regular endorphin release sex provides. Fortunately, there are other active ways to achieve similar results. Consider substituting healthy, heart-pumping exercise for sessions between the sheets.

If stress continues to plague you, consider Zielinski’s advice:  “If you’re feeling really overwhelmed, insanely busy, and are never in the mood for sex and want to change that, then it’s time to activate your self-care defense mode. Consider dropping one or two commitments or activities that aren’t crucial, penciling in “me time” on your calendar, and remembering that it’s okay to say no to things. Take time to relax and take care of yourself.”

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For Those Going Through Menopause, the Vaginal Canal Can Tighten

As if menopause wasn’t fun enough, now you have to worry about the state of your vaginal canal. Board-certified OB/GYN Lucky Sekhon, MD, explained to Well+Good that when there are long periods without regular sex, the vaginal canal can tighten, “which can lead to thinning of vaginal tissue and predisposition towards tearing [and] bleeding during sex.”

This statement echoes an idea I heard last month during a call with Dr. Macrene Alexiades on the subject of upcoming beauty and wellness trends. Though she expects great strides ahead in terms of vaginal rejuvenation, she also stressed that the best way to maintain the vaginal lining is to have sex or masturbate regularly. 

And since the myth that painful sex is totally normal is something we’d like to leave in the past, consider a natural lubricant if things are feeling less than comfortable.

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It May Become Harder to Get Turned On

Like so many things, the desire for sex generally follows the rules of inertia: a person having sex will continue to desire sex, while a person not having sex may no longer have that need. “For some, this will have the effect that it becomes harder to get turned on, even if you want to,” sexologist Carol Queen, PhD shared with Well+Good.

That might sound a little scary, but the main takeaway from this small 2014 study published in The Canadian Journal of Human Sexuality is that the desire for sex can affect the quality of sex. Maintaining a love and longing for regular sex can be crucial to the overall experience.

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Let’s Talk (More) About Sex

There are a wide variety of reasons—all perfectly normal—why we might go through a dry spell. Some people also never experience sexual arousal at all. But if you feel you’re in a rut you’d like to get out of, consider Zielinski’s guide to boosting your libido. (Expect a few surprising ideas.) And consider her thoughts on when to try sex therapy, and even meditating before sex.

This post was originally published on February 15, 2022, and has since been updated.

It always comes back to olive oil, doesn’t it? In the kitchen, it’s a constant while others oscillate in and out of favor. Who remembers when everyone was cooking everything with coconut oil? Using olive oil for skin is also a wellness superpower. It’s a frequent fave in Blue Zones for any number of applications and health benefits. (Also, it’s delish.) And no, the claims aren’t overblown. If you want to age well, reduce inflammation, and enjoy the complexion-boosting benefits of olive oil for skin care, keep reading.

Rich in antioxidants as well as vitamins A, E, and D, olive oil is famed for its cleansing, moisturizing, and skin-protective properties. To uncover the secrets of using olive oil for skin, I went to the experts. Ahead, learn how to pick the right olive oil for your skin and where the golden elixir fits into your beauty routine.

Featured image from our interview with Laura Lee by Sara Ligorria-Tramp.

Meet the Experts

Alison Carroll, co-founder of Wonder Valley, has made olive oil the star of your tablescape and skincare routine. Wonder Valley does it all, developing olive oil-infused skincare and producing our go-to olive oil for any and every recipe. “Extra-virgin grade olive oil has endless benefits and uses for skin care and really is one of the oldest beauty ingredients,” she says.

I also spoke with Lena Philippou Korres, founder of the Greek beauty skincare brand, Korres. Korres harnesses natural ingredients bountiful on the Grecian islands, like Greek yogurt and olive oil, to create lush, effective skincare with a modern take on ancient rituals. “Anyone can use a product containing olive oil or its derivatives and enjoy multiple skin benefits,” says Korres.

Ahead, our experts offer insights into how to use olive oil for skin. Get ready—you’re about to take this underrated beauty secret way more seriously.

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The Benefits of Olive Oil for Skin

Of course, olive oil isn’t the only pantry staple known to make a skin-brightening impact. From probiotics to collagen, what’s good for your gut is usually good for your face. And fun fact: olive oil is an ancient beauty trick. With a history that can be traced back to ancient Greece and Rome, using olive oil for skin care isn’t anything new. (People literally bathed in olive oil to reap its moisturizing properties. I’d call that an ideal self-care ritual.)

But what makes olive oil so versatile is its laundry list of beneficial beauty ingredients. Korres lists them off:

• High concentration of essential fatty acids. This includes linoleic acid, oleic acid, and squalene (a skin-strengthener) with “excellent emollient, nourishing, and antioxidant properties.”
• Skin-compatible. Olive oil’s composition mimics our skin’s natural oils.
• Natural source of vitamins. Including A, D, K, and E.

Carroll expands on this, noting olive oil’s potent polyphenols (antioxidant) content. “Antioxidants fight free radicals caused by pollutants, environmental toxins, and sun damage. These can have a premature aging effect on the skin, particularly its elasticity.”

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Olive Oil Skin Side Effects

Though olive oil can have many benefits, picking the right formulas is crucial. You shouldn’t raid your pantry for a DIY treatment, for example. Olive oil “is a heavier oil,” says Carroll, “which can clog pores if used directly onto your face or not balanced with other, more linoleic oils like sea buckthorn or rosehip.”

Korres adds: “Despite the superior beneficial effects of olive oil, there are controversial opinions about its effects on the skin with an epidermal barrier dysfunction such as atopy-prone skin or immature, newborn skin. Therefore, olive oil is not recommended for atopy-prone skin types or baby products due to its high content of actives.”

Tips for Use

The good news is, you can use this multi-tasking ingredient everywhere. “Olive oil is literally a skin-compatible multi-tasker,” says Korres. “It moisturizes and deeply nourishes the skin, while also improving elasticity. Even oily skin types can benefit from olive oil as long as the formula is balanced for their skin type.”

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The Best Olive Oil for Skin

“Olive oil is a universally beneficial ingredient that helps repair, hydrate, and soften skin. My favorite way is using it in [Wonder Valley’s] Oil Cleanser,” says Carroll. “Oil cleansing is a great alternative to using a face wash. It removes all the build-up, excess oils, makeup, sweat, and SPF without disrupting sensitive and hardworking microbiomes or our skin’s pH.”

Singing the product’s praises, she says: “Our Oil Cleanser has a gorgeous, thicker texture like honey that has the added benefits of boosting circulation and promoting lymphatic draining if you spend a few minutes massaging it in. When it comes in contact with water, it transforms from honey to a milky consistency and washes all those impurities away. This results in a soft, clean, balanced complexion.”

Every product is curated with care by our editors and we’ll always give an honest opinion, whether gifted or purchased ourselves. If you buy something through our links, we may earn a small commission at no cost to you.

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Taking Carroll’s directions, I added the Wonder Valley Oil Cleanser to the first step of my routine. She was right, the texture was like no other oil cleanser or balm I have ever tried. The consistency was somewhere between the two—both fluid but thick and substantial—unlike other runny or more viscous formulas.

Applying it felt luxurious. I have begun using this when my skin is irritated and stressed. It instantly calms my skin and bathes it in a relaxing film with an almost-cooling effect. I also enjoy using it when my skin is extra grimy with sweat and SPF after a long summer day outside. Unlike other oil cleansers, I feel like this thick texture can handle it and effectively eliminate the day’s impurities.

Washing it off is satisfying too, as it turns into a milky consistency. I like to follow up with a foaming cleanser to make sure any excess oil comes off. Alternatively, I pair it with the Olive & Lotus Exfoliant, a powder cleanser that’s activated in water. This gentle exfoliant foams and instantly clears any residue that might be left on my face.

Afterward, I am left with softer, calmer skin. This cleanser is now a double-cleanse staple for me and a treat for the senses.

At a Glance: A nourishing oil-to-milk cleanser that removes impurities without stripping the skin.

“Our Pure Greek Olive collection is formulated with organic, extra-virgin olive oil from world-renowned Cretan groves along with our Korres Cretan Olive leaf extract. It is a luxurious, highly effective, non-comedogenic, and clinically tested formula.” — Lena Philippou Korres

At a Glance: A 3-in-1 olive oil formula for face, body, and hair.

Soothing green tea and moisturizing olive oil combine to create this gentle but effective cleansing balm. The sherbet-like texture melts into a balm on your skin, then washes away like a milky cleanser.

At a Glance: A green tea and olive oil balm for your double cleansing ritual.

Whether you’re looking for the second step for your double cleanse or a gentle cleanser for everyday use, this blend of barrier-boosting botanicals delivers. Olive oil and other antioxidant-rich ingredients help fortify and revitalize your skin while removing impurities.

At a Glance: A lathering cleanser to help support your skin barrier.

This holy grail face oil is a must-have for youthful skin. Olive oil moisturizes and fights free radicals alongside brightening vitamin C. Meanwhile, leaf water locks in hydration and plumps the skin. Together, they feed your skin barrier and create an envious glow.

At a Glance: An oil and water-based serum for glowing skin.

“Our new Hinoki Body Wash has a really hydrating and creamy lather,” says Carroll. Enriched with the natural scent of hinoki, it’ll have you smelling and looking your best. The fragrance is subtly piney—not too floral, not too spicy but with a hint of citrus that’s pure luxury.

At a Glance: A lathering body wash to hydrate and purify your skin all over.

This mineral SPF protects your skin with its non-sticky, lightweight shield. The oil-based spray uses olive oil for its moisturizing and UV-resistant properties while other antioxidants help fight sun damage.

At a Glance: An oil-based mineral sunscreen spray for both face and body.

This salve is great for dry or damaged skin, especially on your lips, hands, feet, or elbows. The olive and sunflower oils are known to be effective for wound healing. Plus, black seed oil combats damaged skin with anti-fungal properties and vitamin-rich oils.

At a Glance: A thick, healing salve for dry and damaged skin.

Take the power of olive oil wherever you go with this rollerball version of the cult-favorite, lightweight olive oil. The metal applicator is great for de-puffing and soothing skin. Pro tip: Keep it on hand for dry skin and eczema flare-ups.

At a Glance: A facial oil with a rollerball applicator for portable convenience.

In a perfect world, I simply do my skincare and rouge my skin with a few swipes of this multi-stick. Made with skin-supporting ingredients like shea butter, beeswax, and olive oil, it’s a hydrating and moisturizing option for cheeks, lips, and whatever else could use a little color. The clear version can even be used on hair or dry patches!

At a Glance: A tinted multi-stick that blends skincare and makeup for non-irritating, natural pigment.