These Will be the Biggest Wellness Trends of 2024, According to Experts

And just like that, it’s time to usher in the next era of holistic living. Our 2024 wellness trends predictions are here. Eager to step into a healthier, happier you? Your roadmap is ready. As the new year approaches, it brings a wave of fresh ideas and groundbreaking insights. We may not have a crystal ball, but we do predict a truly nourished 2024. We’ll be moving with purpose, indulging in longevity-focused beauty rituals, and integrating the power of AI. Without further ado, join us in redefining the very essence of self-care. Welcome to your year of vitality.

Featured image by Riley Blanks Reed.

Edie Horstman

Edie Horstman

Edie is the founder of nutrition coaching business, Wellness with Edie. With her background and expertise, she specializes in women’s health, including fertility, hormone balance, and postpartum wellness.

Woman doing makeup

Say sayonara short-term beauty solutions. In 2024, the cosmetic market is expected to shift toward a holistic approach—one that will re-signify the very notion of beauty. Invasive and expensive treatments are taking a backseat. Embracing our aging skin is where it’s at. Rather than fight the lines, we’re celebrating them. In response, the beauty industry is listening. They’re dropping harsh anti-aging treatments in favor of utilizing the body’s natural regenerative systems.

Skin Longevity

Longevity is the name of the game in 2024. Thanks to longevity research, many of us are starting to re-think the span of our lives. In fact, the global longevity market is projected to reach $183 billion by 2028! With the right daily habits, we can live longer, feel better, and look younger. Rather than an immediate fix, we want long-term resources. This year, we’ll be buying products that utilize revolutionary science, regenerative medicine, and biotechnology. Inspiring and innovative ingredients are at our fingertips.

Minimal Makeup with a Splash of Color

We’ll continue to favor minimal makeup in 2024, but vibrant splashes aren’t disappearing. A single pop of color is all you need to make a statement (a dash of color on the eyes or lips). Experts predict we’ll be topping off our barely-there foundation with vibrant eyeliner or a swipe of lipstick.

Global peppers, buckwheat, and cottage cheese are among the food trends expected to stock the shelves in 2024. Oh, and plenty of plants.

Putting the Plant Back in Plant-Based

We’re putting the veggie back in veggie burgers. In turn, ingredient lists are shrinking (hooray!). In place of complex meat alternatives, walnuts, tempeh, and legumes are here to stay. This includes fancy faux fish, like trumpet mushrooms for scallops. Even plant-based milk alternatives are simplifying. As a whole, an interest in veganism will continue to prosper.

Spicy Sauces and Chili Oils

The trend for global peppers is only getting hotter. You’ll spot more fresh, whole, ground, and pickled peppers at the store. Plus, a new wave of sauces and chili oils are popping up in condiment aisles. Even tajín is expanding to spice up your grocery store sushi, desserts, and more.


It’s official: gym rats are no longer the only ones prioritizing their protein intake. And with it comes an eating pattern that promotes more not less—more energy, more strength, and more body confidence. On that note, dairy is also re-earning its seat at the table. From butter boards to cottage cheese bowls, we foresee more sustainably-sourced, high-fat dairy options fighting for fridge space.

All About Buckwheat

You probably know it in the form of soba noodles. But buckwheat is a versatile seed with fabulous nutrition stats. Containing protein, carbs and fiber, this gluten-free ingredient will penetrate your favorite food products (like crackers and granola) in 2024.

Treat Yourself

We can thank TikTok for “Little Treat Culture”—a trend we’re fully on board for. With that green light, consider 2024 the year you indulge in little luxuries. Think: an impulse macaron, an enticing adaptogenic beverage, or a weekday morning croissant. Brands are getting in on the trend, too. We’ll see individual serving packages that add joy without breaking the bank.

Well-Rounded Nourishment

Ultimately, we’re shifting away from specific and rigorous diets (like keto) in 2024. Instead, we’ll move toward more well-rounded ones, like eating for blood sugar balance and the Mediterranean diet. After decades of restricting, limiting, and narrowing our food intake, we’re focusing on fueling ourselves for stronger bodies—not depriving ourselves for the sake of smaller ones.

Woman journaling in bed - 2024 wellness trends predictions

If there’s one industry that’s making moves in 2024, it’s women’s health. From next-gen postpartum care to biohacking for females, we’re in for a (much-deserved) treat.

Products for Periods Through Postpartum

Across social media, we’ve seen hormone health take center stage. Think: fertility supps, seed cycling energy bites, and ovulation wearables. As such, food innovators are taking note. You can now shop for innovative prenatal snacks and PCOS-focused protein bars. Energizing menopause bars are available, too. In 2024, expect to see a growing emphasis on postpartum care, including better support in the transition to parenthood.


Biohacking is no longer just for bros. Women are asserting their authority in all things health research and optimization. Think: low-lift, everyday habits that enhance an existing well-being routine. Cold plunging, saunas, and building strength are blurring gender norms. Here’s a mini course on biohacking (specifically for women), if you’re curious to tap in.

Creatine Supplements

Similarly, creatine supplements are no longer marketed toward men. Come 2024, more and more women will be taking creatine to boost their athletic performance, support brain health, and promote youthful skin.

Limiting Noise-Induced Hearing Loss

Yes, ear health is a top priority in 2024. And good news! A slew of sleek wearables, medical innovations, and urban design changes are here to help us out. Expect to see more emphasis on ear health and hearing loss prevention, across the board.

Smart Gear

Inevitably, wearable devices are only getting smarter. In fact, they’re transforming the traditional patient-physician relationship. Smart gear will include everything from tampons to socks, and you’ll be able to share this data directly with their doctor—if you choose. A great example of this? Attune App. With a 60-second face scan (on your phone), it provides daily biomarkers. In 2024, minimizing chronic, avoidable health conditions is getting easier.

Woman stretching

We’ve long known that exercise is fundamental. It strengthens our hearts, builds muscle, and improves our mental health. But it’s also a nourishing way to forge relationships. In 2024, who you move with will be more important than how you move. You read that right. Workout culture is getting an upgrade.

Fitness Clubs > Social Clubs

In 2024 and beyond, we’ll see an upsurge in community-based fitness groups. Organizations will come together to encourage people to reap the benefits of movement, together. Whether your passion is hiking or pickleball, more fitness clubs (with social events) are emerging. In other words, gym owners will start prioritizing workout studios with a deep focus on community and connection.

Functional Fitness

Living to 100 is no longer a lofty goal. We just need to make sure our bodies can keep up. Enter: functional strength and mobility. As such, more people are lifting heavier weights, improving their range of motion, and fostering joint health. We’re embracing more walking, too. Rest is still key, but a sedentary lifestyle isn’t a vibe in 2024.

AI Coaches

In 2024, AI coaches are poised to lead an alternative era of fitness training. These AI-driven coaches will leverage real-time data analysis and personalized recommendations—a level of guidance that’s never been available before. These coaches will be able to identify trends, pinpoint weaknesses, and make continuous adjustments to your fitness levels. Whoa.

Post-Workout Recovery

In 2024, expect a significant expansion in the focus on post-workout recovery. This is great news, as recovery plays a crucial role in achieving optimal fitness results, reducing the risk of injury, and enhancing overall well-being. Look out for new ways to maximize your post-workout sweat, like bathing, ice baths, saunas, and thermotherapy.

Woman drinking tea.
Image by Jenn Rose Smith

Thankfully, the past several years have seen an uptick in interest across all areas of wellness—our mental health, included. In 2024, expect to see the trend continue, with more resources and opportunities for people to feel well.

Group Therapy

Non-virtual spaces where women can gather and reflect? You betcha. Women’s healing circles are gaining popularity. In 2024—and beyond—this coveted method of wellness will offer participants a safe group space to connect, share, and empower each other. In many ways, the concept of women-only spaces is dear to second-wave feminism. But it’s now coming back in the form of group therapy. Many are available across the globe, including specific retreats for women to discuss certain topics while surrounded by nature.

Wellness Retreats

Speaking of retreats, Ideal magazine foresees 2024 as the year of wellness vacations. For those consumed by the frenzy of modern life (ahem, most of us), we’ll be looking for ways to hit the brakes this year. At the tippy top of the list? Sleep retreats. Given that sleep disorders impact 50-70 million Americans, this is no surprise. There will be an increasing interest toward more natural settings for these sleep retreats, like forests or remote seaside villages. And they’ll offer a series of services— ranging from cognitive treatments to relaxation techniques.

Social Media Detoxing

We live in an age of round-the-clock connectivity. But with mental well-being at the forefront, let’s vow to leave constant notifications in 2023. Come 2024, allow the rise of mindful tech to surface. Look out for coffee shops, wellness spaces, and even work places that offer tech-free zones. In that vein, we foresee more apps that encourage digital breaks. We’ve already started advocating for scheduled periods of device disconnection. This is your gentle nudge to join the party! Digital overload is officially a thing of the past.

nature, hiking, joshua tree, travel, summer, hat, mountains, wellness, walking_2024 wellness trends predictions

Welcome 2024 With Curiosity

To bring this full circle: the forecast for 2024 looks bright, inspiring, and most importantly—transformational. Hopefully (like us) you’re ready to turn your calendar over with curiosity and calm. And remember, these predicted habits, rituals, and foods are simply an invitation. It’s up to you to lean into what feels exciting. Have fun! Make play a part of your plan. Ultimately, if you want a more mindful living experience, consider forging a new path in 2024. Cheers to a vibrant, beautiful future.